Niche Marketing – The Riches are in the Niches
I might be a little behind or slow on the uptake, but the first time I heard the phrase “the riches are in the niches” was about a year ago. When I heard the term, I was a little embarrassed that I...
View ArticleBranding and Marketing: Separated or Integrated?
I was reminded of this branding and marketing topic after reading a recent piece in Advertising Age, found here. In it, the author states that what most Chief Marketing Officers do is actually branding...
View ArticleFrom CMO to CEO
For those unfamiliar with these acronyms, CMO refers to Chief Marketing Officer and CEO refers to Chief Executive Officer. I’ve been fairly outspoken recently on many business websites and forums that...
View ArticleThe Always On Economy and Holidays
The always on economy has changed our lives forever, and created unique business opportunities that didn’t exist years ago. Mobile devices and connectedness have given businesses the opportunity to...
View ArticleMy Thoughts on CMO Tenure
I’ve written quite a bit on this topic in the past. Today, Ad Age published the latest statistics on CMO (Chief Marketing Officer) tenure from a study done by Spencer Stuart (here is the link). As a...
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